Shoes industry a few years ago crazy shop model has gradually antifebrile, affected by the macro economy is weak and the change of market environment, the simple design of the product and the single channel can no longer be with rapid pace of market changes, many domestic shoe retailer has started to shrink offline store, careful layout electrical contractor, accelerating expansion of online business.With emerging brands starting to enter the fray, the market could change.

　　The decline in the performance of e-commerce obstacles

　　Due to multiple difficulties, such as declining performance and profit, the giants have slowed down the opening pace and even started to close down stores on a large scale in order to cut losses.According to media reports, the number of baili stores increased by 1,039 in 2013, but the number of stores has decreased by half compared with 2,614 in 2012, and more than 200 stores have been closed in 2013 due to the discontinued operation of individual brands.Baidu added 418 stores in 2012, but it also dropped to 120 in 2013.In the first three quarters of 2013, daphne's stores were basically expanding. However, in the fourth quarter, daphne's stores were largely closed down by 222 and 23.There were 50 fewer stores throughout the year, compared with 767 more in 2012.

　　In the face of the sluggish performance since 2013, daphne company said that it will invest more in marketing and brand building in 2014, and the integration of online and offline businesses is also one of the priorities. It hopes to solve the problem of high inventory of daphne through the integration of online and offline businesses.The first quarter of this year, however, was not so good.

Competition tends to be homogeneous

　　The shoe industry has been relying on the department store channel and the street shops with large human flow. With the booming development of emerging channels such as shopping center and online shopping shopping, the situation of homogenization and competition in the department store has not been broken, and the overall passenger flow has declined and the sales have been declining.The shrinking of stores further magnifies the problem.However, most of the consumer groups of e-commerce are mainly medium and low-end, and it is not obvious that medium and high-end brands want to take advantage of e-commerce to reverse the decline.

　　In addition, the homogenization of many brand products is so serious that it is difficult to break through the inventory. In order to clear the inventory, it is easy to fall into the situation of profit decline and reduce the competitiveness of products.It will be difficult for these established companies to completely change the situation of declining performance if they fail to strengthen their research and development, channel expansion and response to market changes.